Our Primary Aims

British Water Ski & Wakeboard (BWSW) has always had a very strong sense of purpose as an organisation and has a very broad sense as to who we are and what we do. We play a unique role in a dynamic outdoor sporting landscape and for over 70 years we have innovatively helped to support and develop the sport into the multi-discipline offering that it represents today.

Our Primary Aims
  • To remain financially sound and to best provide for the immediate needs and longer-term future of the wider sport.
  • To actively demonstrate sound governance and assurance; to be fit for purpose for the 21st century.
  • To run the sport efficiently and effectively whilst demonstrating value to our key stakeholders.
  • To create a high quality, sustainable and enjoyable sporting infrastructure that attracts new, retains existing and re-engages former participants within the sport and develops the talent to deliver international success.
  • Commitment to improve inequality of access to and participation in our sport through our existing facilities and new partners in more diverse communities.
  • Support a skilled and valued workforce in both voluntary and commercial settings.
  • Raise awareness and profile of the sport and provide a coordinated voice to an existing and wider audience through a variety of channels.
  • Commitment to play an ongoing active role in Sport England strategy – to contribute towards the positive impact of sport on our wider community